This is not the store's fault, this model runs smaller than the usual "medium" JellyCat bunnies. It's the same price as all "medium" sized bunnies but made smaller so not the best for cuddles but just as gorgeous. The quality is amazing and super soft as usual. Just touching it is super relaxing. But this is from an adult's point of view; the youngster for whom the bunny was bought for just loooves it to pieces so it's a win!